Case study. Charleston SC · Home services
Tipsy Tides Cleaning: 11 leads and 5 bookings in the first 10 days.
The full stack for a Charleston cleaning company: a CRM, a site with city pages, their Google Business Profile, local service ads, a cold email domain and social.
01 · Results
The numbers.
The client's own numbers, used with permission. Results depend on the market, the offer and the budget.
- cost per lead
- $32
- first 10 days
- 11 leads, 5 bookings
- five-star reviews
- from 15 to 28
Tipsy Tides Cleaning, Charleston SC. Real numbers, used with permission.
02 · What we built
The full stack.
Everything a cleaning company needs to be found, answer fast and book the job.
A CRM with real stages, so every lead is tracked from first message to booked clean.
A website with a page for each city they serve, so every service area has a page that can rank.
A Google Business Profile, set up and kept active.
Local service ads, so they show at the top of local searches.
A separate cold email domain, so outreach never puts the main domain's email at risk.
Social accounts, set up and posting.
03 · Free audit
Find out where your leads are leaking.
Five checks on how your business handles a new lead, written up and sent back within one business day.
The five checks we run:
Booking path
Can a new client book without calling? How many taps from the homepage to a confirmed slot.
Review recency
When the last review landed, and how often they come.
Active ads
Whether anything is running, and where the click lands.
Form response
How long a new inquiry waits for a reply.
Mobile load
How the site loads on a throttled phone connection.